Every company has a culture- not just policies and procedures, but beliefs, practices and a style or company-wide personality. So, it only goes to reason that empowering your own employees as troops in the many battles ahead to recruit the best new team members will give an immense edge to your company. First, make sure that all members of your team know the company culture and live it. Training should not just encompass helping an employee to fulfill a job description, it should help them to understand their own role in the company’s mission statement and how to help the company with the big picture. Regularly communicating the personnel needs of the company with employees will have more of an impact than any paid marketing plan to attract employees.
If all employees understand and love their company’s culture, they will always be serving as agents of improvement when they are out in the public, networking. Having your company filled with team members who feel important in their roles is vital to the process…but, having them always looking for quality coworkers to help the cause is even better.